Fundraising is a cycle: ask, thank, report, repeat. Unfortunately, far too many nonprofits skip the "report" piece. And, the fact is, if you skip the reporting step, you're losing donors. Why? Because research finds that donors just want three things before they'll give again. One is "measurable results on their gifts at work before they are asked for more money." This post explores how you can report measurable results (or outcomes) to your donors.
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