There's a saying in fundraising: You'll raise more money when the right person asks the right prospect for the right amount at the right time. While that's true for major donors and capital campaigns, it's also true for your general donors and your annual fund as well. This post explains 4 "right" ways to make sure you're writing a terrific fundraising letter, every day. You'll learn how to write a better fundraising letter for your year-end campaign - and any campaign, any time of year.
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