Even if you've never seen "The Godfather," you probably know its most famous line. Marlon Brando, as Don Corleone, utters "I'm gonna make him an offer he can't refuse." Take away the sinister tone, and you have a brilliant piece of fundraising advice. Your "offer" is a key part of any successful fundraising appeal. Yet far too many nonprofits fail to make any sort of offer at all. This post explores "offers," what they are, and how to use them in your next fundraising appeal.
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