All donors are not created equal. You might think that how much they give is what makes them different. But it's really how they give - their motivation - that's more telling. For instance, are the type that likes to attend events, and who love to buy auction items? Or are they truly invested in making the world a better place? This post will explore 4 types of donors and tell you which 2 your nonprofit needs in order to survive and even thrive.
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