All fundraising appeals aren't the same.
Regardless of the size of your organization or the nature of your program, all fundraising appeals share the same goal – to raise money for your nonprofit.
However, the similarities end there.
Case statements for capital campaigns are different from your annual end-of-year campaign.
Letters are different from emails.
Messages to prospective donors are different from messages to donors who have given to you before. And messages to current donors are different from the messages to folks who haven't given to you in a while.
The language you use, the medium you choose, the timing, the frequency – they all matter and they all make a difference. Laura can teach you works and why.
Laura can critique your next appeal and help you write a better fundraising letter (or email). She can also write your fundraising messages for you.
Yes, I want Laura to help me write a better fundraising appeal!