Writing Effective Nonprofit Fundraising Appeal Letters

Fundraising Appeals

There's an art (and a science) to writing letters that raise money.

Fundraising appeals aren't like other types of nonprofit communications.

Laura knows what works and why, so she can help you write a better fundraising letter for your nonprofit organization.

Want to raise more money from your next fundraising campaign?

Your fundraising appeal is the cornerstone of any fundraising campaign.

Regardless of the size of your organization or the nature of your program, all fundraising appeals share the same goal – to raise money for your nonprofit.

All fundraising appeal letters aren't the same.

Direct mail letters are different from e-appeals.
Emergency appeals are different from annual campaign appeals.
Messages differ, depending on your audience – even in the same campaign.

And the "letter" is just one part of your package.

Your reply device. Your outer envelope. The letter itself – what it says and how it's written.

All of this contributes to your campaign's success.

Laura can help you. She'll write your fundraising letter and tell you what else you need to consider before you send it.

Last fiscal year, we raised just over $300,000 in the whole year. We did HALF that amount in just 3 months (during the coronavirus outbreak) and that is seriously because of Laura's expert guidance.

Yes, I want Laura to help me write better fundraising appeals!

What nonprofits say...

Thank you for helping us CRUSH our year end campaign!

Our first ever year-end appeal had great results, so I was very pleased with that!

Ok, so our letter hit mail boxes the Wednesday before Thanksgiving. We are KILLING it and its really just the first week! So awesome! And very pleased!!

You helped me understand what we are doing wrong in a way that is not judgmental, but then also gave actionable suggestions that are doable.

Featured Blog Post

"Let's Talk Nonprofit" is a blog by Third Sector Consulting that addresses common questions that nonprofits have. Ready? Great! Let's Talk Nonprofit.

How You Should Be Talking To Your Donors

Penelope Burk literally wrote the book on "Donor Centered Fundraising" in 2003. So, the idea of donor-centricity isn't new. What's donor-centricity, you ask? It's organizing everything you do around the wants and needs of your donor. And in nonprofit communications, there's nothing more important than making the message about your donor. Here are some examples of how a lot of nonprofits talk to their donors...and how you should be talking to your donors. (read more)