Writing Effective Nonprofit Fundraising Appeal Letters

Fundraising Appeals

There's an art (and a science) to writing letters that raise money.

Fundraising appeals aren't like other types of nonprofit communications.

Laura knows what works and why, so she can help you write a better fundraising letter for your nonprofit organization.

Want to raise more money from your next fundraising campaign?

Your fundraising appeal is the cornerstone of any fundraising campaign.

Regardless of the size of your organization or the nature of your program, all fundraising appeals share the same goal – to raise money for your nonprofit.

All fundraising appeal letters aren't the same.

Direct mail letters are different from e-appeals.
Emergency appeals are different from annual campaign appeals.
Messages differ, depending on your audience – even in the same campaign.

And the "letter" is just one part of your package.

Your reply device. Your outer envelope. The letter itself – what it says and how it's written.

All of this contributes to your campaign's success.

Laura can help you. She'll write your fundraising letter and tell you what else you need to consider before you send it.

Last fiscal year, we raised just over $300,000 in the whole year. We did HALF that amount in just 3 months (during the coronavirus outbreak) and that is seriously because of Laura's expert guidance.

Yes, I want Laura to help me write better fundraising appeals!

What nonprofits say...

Laura's knowledge of the science of philanthropy has elevated the way we approach direct mail and general development.

Thank you for helping us CRUSH our year end campaign!

Ok, so our letter hit mail boxes the Wednesday before Thanksgiving. We are KILLING it and its really just the first week! So awesome! And very pleased!!

You helped me understand what we are doing wrong in a way that is not judgmental, but then also gave actionable suggestions that are doable.

Featured Blog Post

"Let's Talk Nonprofit" is a blog by Third Sector Consulting that addresses common questions that nonprofits have. Ready? Great! Let's Talk Nonprofit.

Here are some simple truths: When you give someone a gift, you expect them to say "thank you." And when a donor makes a contribution to your nonprofit, you should always say thank you. In writing. It doesn't have to be handwritten. It could be a typed letter. Or even email. Whatever medium you choose, your "thank you" should have some basic elements. Follow these four simple steps and you'll take your thank you letters from average to All Star! (read more)

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