Writing Effective Nonprofit Fundraising Appeal Letters

Fundraising Appeals

There's an art (and a science) to writing letters that raise money.

Fundraising appeals aren't like other types of nonprofit communications.

Laura knows what works and why, so she can help you write a better fundraising letter for your nonprofit organization.

Want to raise more money from your next fundraising campaign?

Your fundraising appeal is the cornerstone of any fundraising campaign.

Regardless of the size of your organization or the nature of your program, all fundraising appeals share the same goal – to raise money for your nonprofit.

All fundraising appeal letters aren't the same.

Direct mail letters are different from e-appeals.
Emergency appeals are different from annual campaign appeals.
Messages differ, depending on your audience – even in the same campaign.

And the "letter" is just one part of your package.

Your reply device. Your outer envelope. The letter itself – what it says and how it's written.

All of this contributes to your campaign's success.

Laura can help you. She'll write your fundraising letter and tell you what else you need to consider before you send it.

Yes, I want Laura to help me write better fundraising appeals!

What nonprofits say...

Without exception, Laura consistently delivers results that never fail to impress…and raise money!

Laura quickly became an extension of our very small development team. We used her expertise to write not only grants, but also eventually direct mail appeals, newsletters and stewardship communications.

Our first ever year-end appeal had great results, so I was very pleased with that!

Ok, so our letter hit mail boxes the Wednesday before Thanksgiving. We are KILLING it and its really just the first week! So awesome! And very pleased!!

Featured Blog Post

"Let's Talk Nonprofit" is a blog by Third Sector Consulting that addresses common questions that nonprofits have. Ready? Great! Let's Talk Nonprofit.

Nonprofits want to hear more donors say "Yes!" (Yes? Yes!) So why do so many nonprofits miss the mark in their fundraising letters? Before you send your next appeal letter to the printer, take a minute to see if you can say "yes" to these three simple questions. You'd be surprised at how many fundraisers can't say their letters do these three things. (read more)

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