Third Sector Consulting

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Ask-Thank-Report Package

Ask, Thank, Report Annual Appeals

Want to raise more money, all year long?

Laura will help you create and implement an annual plan to ask, thank, and report back to your donors.

Not only will you raise more money during the year, you'll raise money all year long.

There's more to fundraising than "asking." A lot more.

Did you know...?

  • There's an art (and a science) to writing messages that raise money.
  • There's more to a thank you letter than just saying "thank you."
  • Donors want to hear from you after you say thank you, too. (Really, they do!)

Successful fundraising is a process: Ask. Thank. Report. And repeat.

  • Do you know why each of those steps matter? And how they help you raise money?
  • Do you know how to write a great donor-centered letter and donor-centered reports?
  • Do you have time to write fundraising appeals, thank you letters, and reports to donors?
  • Do you just need help writing fundraising communications that will bring in more money?

Relax. It's okay. That's why we're here.

Laura Rhodes is a Certified Fund Raising Executive and a nonprofit communications professional. She's here to help you.

Laura will help you develop a year-long fundraising communications calendar

Then she'll write your appeals, thank you letters, and donor reports for you.

When you need help with your fundraising communications, you'll find it right here.

It's called the Ask-Thank-Report Annual Package. And, in a nutshell, here's how it works:

Laura will work with you to create an annual fundraising communications calendar.

After that, Laura will help you:


  • review your previous appeal(s), helping you understand how they could be improved
  • write up to 4 different direct mail appeal letters, specific to your organization, for you to send throughout the year
  • make recommendations for the design of your letter, reply device, and outer mailing envelope


  • help you understand donor segments and why you want to thank different segments differently
  • help you create a stewardship plan by making recommendations on how and when to thank each segment
  • write up to 4 thank you letters that your donors will love to read - no more boring letters!
  • provide a sample telephone call script you can use to thank donors


  • work with your organization to write up to 4 status updates for you to send to your donors, within a 12-month period
  • updates will be written with digital distribution in mind

When you ask more often – and do a better job of thanking and reporting back to your donors – you will raise more money.

Yes, I want to learn how the Ask-Thank-Report Package can help my organization raise more money!

What nonprofits say...

When something has been Laura-ized, I'm so happy and feel better about my communications!!! I couldn't be more pleased.

You are my hero!!! Seriously. I can't even begin to tell you the amount of weight you have continued to take off my shoulders. THANK YOU.

By writing these, you are allowing me to breathe and tackle other projects. Appreciate you so very much.

For three years, Laura has provided guidance and feedback on our annual appeal campaign. Because of Laura's experience and insights with content, graphics, and overall packaging, we have nearly doubled, yes doubled, the financial results of our end of year campaign. Laura not only provided great suggestions and edits to our materials, she is also personable, easy to work with, responsive, and a proven professional. I have and will continue to recommend her services to other organizations!

Featured Blog Post

"Let's Talk Nonprofit" is a blog by Third Sector Consulting that addresses common questions that nonprofits have. Ready? Great! Let's Talk Nonprofit.

4 Often Overlooked Pieces of Your Fundraising Letters
Before you sit down to write your next fundraising letter, think about this. It's more than a "letter" - it's a package. Yet there are key elements that many nonprofits overlook when writing their appeals and putting the package together. I've written before about small things that can make a big difference in your next fundraising appeal. This post will look at four big things that can make an even bigger difference in your campaign results this year. (read more)