Third Sector Consulting

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Online Training (Live)

20 Fundraising Truths You Should Know (and Probably Don't)

»»» We are currently not providing any training or workshops (February 2024).

No child grows up saying, "One day, I want to be a fundraiser!"

And very few adults have been trained in best practices in the field of fundraising.

There are a lot of misunderstandings, especially about donor communications - and they could be holding you and your fundraising back.

This short session will test your knowledge and debunk common myths. You'll learn where to focus your effort and energy so you can raise more money from individual donors.

Based on the teachings of Tom Ahern and other notable names in the nonprofit sector, like Jeff Brooks, Penelope Burk, Roger Craver, and Simone Joyaux.

TARGET AUDIENCE Nonprofit Staff and Board Members
EXPERIENCE LEVEL Any
FORMAT Online, Live
DURATION 2 Hours

Participant Outcomes

In the first hour, you can expect to learn things like:

  • How old is a typical donor? What does that mean, and why does it matter?
  • How many times can you ask a donor for money in one year? (The answer will shock you!)
  • What works better in fundraising appeals? Sad pictures or happy ones? Why?
  • Should we be sharing statistics, or stories, or both? Which? When? And why?

In the second hour, you'll learn techniques for raising money from individual donors. You'll get specific ideas for how to make your fundraising letters stand out in a crowded mailbox.

Participants will leave with conversation starters and actionable ideas to take back to your organization.

Participants will also receive a list of 20 simple questions (and their surprising answers) to share with other staff and board members.


About the Instructor

Laura Rhodes is a Certified Fund Raising Executive and fundraising trainer who has 20+ years of experience working with - and for - nonprofits. As a former program officer with an international corporate foundation, Laura brings a unique perspective to the fundraising process. She knows what works, what doesn't, and why.

Contact Laura to schedule this training!


What Nonprofits Say About This Training

We are working on a plan for attracting donors, and we will certainly frame our asks strategically based on what I learned in this session. This conference session was the most beneficial one I attended. There were so many takeaways.

I loved this workshop! You have a great way of engaging your audience and are so knowledgeable! I am new to fundraising and I already brought back your ideas and presented some of them at this morning's staff meeting.

I found your presentation to be very enlightening and definitely an eye opener. Everything I thought I knew I obviously didn't. Great information and the interactive exercise with the group was awesome!

I do want you to know, again, how fun and fascinating your presentation was. It was the most memorable of the conference for me! I will be sharing this information with my Board.

Featured Blog Post

"Let's Talk Nonprofit" is a blog by Third Sector Consulting that addresses common questions that nonprofits have. Ready? Great! Let's Talk Nonprofit.

3 Must-Haves in Every Appeal Letter
Nonprofits want to hear more donors say "Yes!" (Yes? Yes!) So why do so many nonprofits miss the mark in their fundraising letters? Before you send your next appeal letter to the printer, take a minute to see if you can say "yes" to these three simple questions. You'd be surprised at how many fundraisers can't say their letters do these three things. (read more)