Third Sector Consulting

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Online Training (Live)

20 Fundraising Truths You Should Know (and Probably Don't)

No child grows up saying, "One day, I want to be a fundraiser!"

And very few adults have been trained in best practices in the field of fundraising.

There are a lot of misunderstandings, especially about donor communications - and they could be holding you and your fundraising back.

This short session will test your knowledge and debunk common myths. You'll learn where to focus your effort and energy so you can raise more money from individual donors.

Based on the teachings of Tom Ahern and other notable names in the nonprofit sector, like Jeff Brooks, Penelope Burk, Roger Craver, and Simone Joyaux.

TARGET AUDIENCE Nonprofit Staff and Board Members
EXPERIENCE LEVEL Any
FORMAT Online, Live
DURATION 2 Hours

Participant Outcomes

In the first hour, you can expect to learn things like:

  • How old is a typical donor? What does that mean, and why does it matter?
  • How many times can you ask a donor for money in one year? (The answer will shock you!)
  • What works better in fundraising appeals? Sad pictures or happy ones? Why?
  • Should we be sharing statistics, or stories, or both? Which? When? And why?

In the second hour, you'll learn techniques for raising money from individual donors. You'll get specific ideas for how to make your fundraising letters stand out in a crowded mailbox.

Participants will leave with conversation starters and actionable ideas to take back to your organization.

Participants will also receive a list of 20 simple questions (and their surprising answers) to share with other staff and board members.


What Nonprofits Say About This Training

We are working on a plan for attracting donors, and we will certainly frame our asks strategically based on what I learned in this session. This conference session was the most beneficial one I attended. There were so many takeaways.

Our approach to fundraising communications will definitely change after taking this course! I like the quiz we took at the beginning to see how much we really did not know about successful fundraising campaigns. This challenged us to think differently.

What a great professional Laura is. She was motivational and her team building exercises were not too invasive or difficult to want to do. So much good and helpful info.

Your presentation was an eye-opener, especially for someone new to this field like myself. Excited to dig deeper! I will definitely be using what I learned!


About the Instructor

Laura Rhodes is a Certified Fund Raising Executive and fundraising trainer who has 20+ years of experience working with - and for - nonprofits. As a former program officer with an international corporate foundation, Laura brings a unique perspective to the fundraising process. She knows what works, what doesn't, and why.

Featured Blog Post

"Let's Talk Nonprofit" is a blog by Third Sector Consulting that addresses common questions that nonprofits have. Ready? Great! Let's Talk Nonprofit.

Anatomy of a Stellar Thank You Letter
Here are some simple truths: When you give someone a gift, you expect them to say "thank you." And when a donor makes a contribution to your nonprofit, you should always say thank you. In writing. It doesn't have to be handwritten. It could be a typed letter. Or even email. Whatever medium you choose, your "thank you" should have some basic elements. Follow these four simple steps and you'll take your thank you letters from average to All Star! (read more)