Third Sector Consulting

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Online Training (Live)

Make Yourself More Appealing

»»» We are currently not providing any training or workshops (September 2025).

Direct mail is NOT dead. And most nonprofits could be raising more money, by making simple changes to their direct mail strategy.

In this interactive session, Laura will share some of the secrets that she uses to raise more money for her clients.

You'll see real-life examples (good, bad and ugly!) and learn research-based techniques that work in fundraising appeal letters.

You'll also leave with new ideas that will help your next direct mail campaign raise more money for your organization.

TARGET AUDIENCE Nonprofit Staff and Board Members
EXPERIENCE LEVEL Any
FORMAT Online, Live
DURATION 2 Hours

Participant Outcomes

You can expect to learn the following:

  • why one size doesn't fit all in fundraising appeals
  • how to adjust your message for different audiences
  • the two audiences you must always appeal to
  • ways to make your appeal letter stand out from the rest
  • the easiest way to raise more money this year

To reinforce the lessons learned, participants will review "before" and "after" letters.


About the Instructor

Laura Rhodes is a Certified Fund Raising Executive and fundraising trainer who has 20+ years of experience working with - and for - nonprofits. As a former program officer with an international corporate foundation, Laura brings a unique perspective to the fundraising process. She knows what works, what doesn't, and why.

Contact Laura to schedule this training!

Featured Blog Post

"Let's Talk Nonprofit" is a blog by Third Sector Consulting that addresses common questions that nonprofits have. Ready? Great! Let's Talk Nonprofit.

How You Should Be Talking To Your Donors
Penelope Burk literally wrote the book on "Donor Centered Fundraising" in 2003. So, the idea of donor-centricity isn't new. What's donor-centricity, you ask? It's organizing everything you do around the wants and needs of your donor. And in nonprofit communications, there's nothing more important than making the message about your donor. Here are some examples of how a lot of nonprofits talk to their donors...and how you should be talking to your donors. (read more)